AI Insights · Timothy · July 2023
Top 5 Fitness and Weight Loss Programs Apps on iOS in Europe - Q2 2023
In Q2 2023, the top fitness and weight loss apps on iOS in Europe showed varied performance in weekly downloads, revenue, and active users. Data from Sensor Tower reveals interesting trends.
During the second quarter of 2023, the top five fitness and weight loss programs on iOS in Europe exhibited diverse trends in downloads, revenue, and active user engagement. Here’s a detailed look at their performance based on Sensor Tower data.
Strava: Run, Bike, Hike had a notable increase in weekly revenue, starting at approximately $530K and rising steadily to around $676K by the end of June. Weekly downloads also saw a positive trend, beginning at 52.5K and peaking at 77.7K in the last week of June. The app's weekly active users increased from 1.54M at the end of March to 1.72M by the end of the quarter.
MyFitnessPal: Calorie Counter experienced consistent weekly revenue, starting at $299K and reaching about $354K by the end of June. Downloads fluctuated slightly but remained relatively stable, with figures around 55K in early April and ending at approximately 52K. Active users increased from 2.59M to 2.67M during the quarter.
komoot - hike, bike & run showed significant growth in weekly revenue, starting at $142K and reaching $436K by the end of June. Downloads also increased, with a notable peak at 73.5K in early May, stabilizing around 58K towards the end of the quarter. Active users rose from 788K to 1.12M over the same period.
Zwift: Ride and Run had a relatively stable revenue stream, fluctuating from $251K to $233K. Downloads showed a downward trend, starting at 2.9K and ending at 1.5K by the end of June. Active users also saw a slight decline from 28K to 22K during the quarter.
YAZIO Calorie Counter & Diet demonstrated consistent revenue growth, beginning at $207K and peaking at $261K in the last week of June. Weekly downloads fluctuated but remained robust, starting at 55.6K and ending at 52.9K. The number of active users saw a slight increase overall, from 1.22M to 1.17M by the end of the quarter.
These insights underscore the varying levels of engagement and monetization strategies within the fitness and weight loss app market in Europe. For more detailed insights and data, visit Sensor Tower.
